Head of Marketing
Linda is Head of Marketing & Consultant at the digital transformation consultancy ITMP. She gained her theoretical background in International Business (BSc) and Strategic Marketing (MSc) from Maastricht University, Netherlands & EDHEC.
Further, she worked in the Marketing Departments of internationally
renowned companies (e.g. Mercedes Benz, Schenker International) and
consulted several clients in the area of innovation & marketing strategy, design
thinking process and tools.
Linda Lichel has been involved in high-management level projects (e.g. Siemens) and was able to successfully help companies to incorporate a customer-centric and Design Thinking attitude. When booked for workshops and executive management courses (e.g. Océ-Canon) she transfers her topic knowledge in an interactive and client-oriented way.
Her attendance at conferences (e.g. SDT, Florida) helped to further shape the field of Design Thinking.