Benjamin Pannen studied Philosophy and Economics at the University of Bayreuth after his first experiences in programming. In 2015 at the age of 24, he became Managing Partner and co-owner of Oplayo GmbH.
Thereby he has a focus on the data analysis of medium-sized customer accounts and their derivation into meaningful online marketing strategies. This usually goes far beyond Google Analytics data. His field of work also revolves around the challenges of identifying “small data”, preparing them for larger SMEs and the obstacles to the implementation of data driven marketing measures. From autumn 2017 on he will be head of the Berlin office of Oplayo GmbH.