The Conference 2018


22nd February 2018
Munich, Germany


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Stages
Jochen Metzger, Michael Gebert, Miriam Neubauer, Thorsten Weigl

Europe’s most holistic innovation and future conference


With more than 500 attendees from all over Europe and over 50 speakers from more than 10 different countries on three stages the third 48forward Conference was the biggest so far – and the most holistic one.

Our speakers provided great insights on various topics such as blockchain, AI, healthcare, media and journalism, marketing and communications, corporate innovation and company building, IoT and eGovernment.

Martin Wezowski
Julia Leeb
48forward
Louise Troen
Kaspar Korjus

SPEAKER-HIGHLIGHTS IN 2018

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Kaspar Korjus

Futurist
Republic of Estonia

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Martin Wezowski

Chief Designer
SAP

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Marcus John Henry Brown

Founder
MJHB Office for Creative Intelligence

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Julia Leeb

Photojournalist & Filmmaker

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Jochen Metzger

Director General
Payments & Settlement Systems
Deutsche Bundesbank

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Louise Troen

Vice President Marketing & Comms
Bumble

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Arantxa Unda

CEO
Sigesa

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Marc Buckley

Futurist & Activist

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Florian Wolfframm

Vice President Marketing & Offers Germany
PAYBACK

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Mustafa K. Isik

Head of Software Development & Platforms
Bayerischer Rundfunk

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Sebastian Meichsner

Co-Founder
Bullshit TV

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Daniel Krauss

Co-Founder & CIO
Flixbus

THE SCHEDULE IN 2018


The Conference 2018
Stage One
Stage Two
Fireside Stage
Stage One
Stage Two
Fireside Stage
08:30
Opening Ceremony

Let’s start an exciting day with some introductory words from our Founder, Hosts and Patron.

Richard Gutjahr
Blogger & Journalist
Daniel Fürg
Founder at 48forward
08:45
Opening Keynote

10 theses and thoughts about the future role of us humans in a digital world full of AI, bots, virtual money and real machines

Curt Simon Harlinghausen
Business Transformation Lead EMEA at Publicis Media
09:15
How Nation States Become Borderless

Estonia is a true pioneer when it comes to eGovernment. The e-Residency program was the first of its kind and sets standards other countries still are not able to follow. Kaspar Korjus is responsible for the program and will provide interesting insights.

Kaspar Korjus
Futurist at Republic of Estonia
09:30
Interfaces are Faces – Digital Products as Brand Ambassadors

Nowadays, consumers expect their needs to be clearly understood and addressed at every potential contact point. Brands are metamorphosing from rigid entities to flexibly reacting interaction patterns. A corporation’s digital products are a pivotal interaction pattern: User experience becomes brand experience. Thanks to research findings in the field of Neuroscience and Behavioral Economics, UX/UI designers can take advantage of the fact that characteristics, shape, size and behaviour of an object trigger mental concepts. In his talk, Felix shows how matching these mental concepts with a brand’s positioning can help building successful digital products.

Felix van de Sand
Managing Partner & Director Design Strategy at COBE
09:40
Panel: Why Do We Need eGovernment?

Why do we really need eGovernment? There might be a lot of people out there that are not convinced why we need to change the way we do government and administrative processes. We will have a panel discussion to discover good reasons and best practices for eGovernment.

Kaspar Korjus
Futurist at Republic of Estonia
Nico Lumma
COO at next media accelerator
09:50
Future of Marketing Track

What does the future of marketing look like? What channels and tools will be important in the future? What kind of content and messages are going work?

10:00
The Annual Keynote

Nico Lumma’s annual 48forward keynote became a tradition of this conference. He will provide overview of the current state of our society and government.

Nico Lumma
COO at next media accelerator
10:30
What I Have Learned In North Korea, Syria, Lybia, Afghanistan, Sudan, Iran and other Crisis Regions

Julia Leeb is a photojournalist. The emphasis of her work is on areas in political upheaval. She has done long-term projects in the Democratic Republic of Congo, Egypt, Syria, Libya, Afghanistan, Sudan, and Iran. Her pictures from war torn countries have been published worldwide, with her footage from Libya caused a stir when her team where bombarded by Gaddafi’s troops.

Her book “North Korea – Anonymous Country“ was covered by press all around the world. It was reviewed by the Leonard Lopate Show, the National Public Radio and was nominated for the German Photo Book Award.

When not bound by contract, she spends time working on her own projects which have led her to over 80 different countries.

Julia Leeb
Photojournalist & FIlmmaker
10:30
Dancing with the Machines – Making AI tangible

Discussions about AI seem to be endless. There is a huge hype around Machine Learning. Ethical discussions are led by both – philosophists and tech experts. Answers are found by neither of them. The debates usually stay on a very abstract level. With this happening, it is time to build a bridge between those two and for making AI more tangible, for everyone.
Our concept of Intelligence Augmentation is focusing on the human side of new technology.Taking away fears and demystifying scary future scenarios where robots take over and where we will be governed by machines, is one goal. Democratizing AI and making it accessible also for non-tech experts is another one.
Helmut Scherer, the Managing Director of Futurice, will explain in his keynote how this can work and how our dance with the machines can become a successful and a trustworthy one.

Helmut Scherer
Managing Director at Futurice
10:50
Innovation Rethougt – Raise Your Venture Like Your Own Child
Liza Kriegisch
Digital Innovation Manager at mantro
11:00
What Is Human, What Is Work, In A Superhuman Future?

We talk about change, but what are the mechanics behind it, the dynamics of change? How fast is it? What it means to be an innovator, is transforming faster than before, from classic product and service definition of the superficial to computational system design of everything, including social and political systems, deeply rooted in a space of challenges and promises between cutting edge tech and humanism. In an exponential and converging digital-fueled future, we design a relationship, a behavior, that the product will follow. This exponential change is our most important innovation brief and the stakes are high, It is just too important to be left only to designers, or any single team. Technology is the human evolution, this creates a playground for “Human centered“-work, Martin Wezowski calls it “Humachine”, a symbiosis between human creativity and empathy and machine intelligence, this opens new worlds for our imagination in a time when “now” has never been so temporary.

Martin Wezowski
Chief Designer at SAP
11:10
Panel: How To Become Innovative – Corporate Innovation In Disruptive Times

How can companies become more innovative? How do they have to change?

David Baus
Co-Founder at JustRocket
Christoph Bauer
Innovation Evangelist at Société Générale
Manfred Tropper
CEO & Founder at mantro
11:30
Panel: Disruptive Fintechs And The Impact Of Blockchain

There are a lot of fintech startups out there and they might disrupt our financial system. We want to talk about them and also want to analyze the impact of blockchain in this context.

Paul Jozefak
Managing Director at Otto Group Digital Solutions
Christopher Obereder
Chief Marketing Officer at trade.io
11:40
Consumer IoT: Tipping Points On The Verge
Moritz Diekmann
Managing Director at Telefónica Germany NEXT
Markus Berger-de León
Partner & Head of McKinsey Digital Labs Germany
12:00
Bitcoin Basics And The Functions Of Money

What is Bitcoin and how does it work? Daniel Wingen will give a short introduction in the basics.

Daniel Wingen
Cryptopreneur at BlockKeeper.io and Bitcoin1x1.de
12:10
What Rhinos And Logistics Have in Common
Frank Sauber
Director Ecosystem at Sigfox
12:15
Panel: The Future Of Money

Bitcoin, cryptocurrencies and other blockchain technologies have been all over the news in the last couple of months. What impact will those innovations have on our financial system? We will have a panel discussion with a group of true experts to discuss this topic.

Jochen Metzger
Director General Payments & Settlement Systems at Deutsche Bundesbank
Miriam Neubauer
Managing Director at Catena Capital
Dr. Michael Gebert
Crypto Activist
Thorsten Weigl
CEO at Solom
12:30
Media/Journalism Track

What does the future of media and journalism look like? What content formats will be important in the upcoming years? What impact will AI, AR, VR and other technologies have on publishing houses and media companies?

Arno Heinisch
Managing Partner at Rocket Beans Entertainment
Sebastian Meichsner
Co-Founder at Bullshit TV
Mustafa K. Isik
Head of Software Development & Platforms at Bayerischer Rundfunk
13:00
Lunch Break

After our first track with keynotes and panels we start into the lunch break. There are many food options around the event location – we will help you to find the best spots.

13:00
Lunch Break

After our first track with keynotes and panels we start into the lunch break. There are many food options around the event location – we will help you to find the best spots.

14:00
Understanding Generation Alpha

Global communications agency Hotwire teamed up with WIRED magazine to shine a light on how technology will shape the next generation. Join us to learn what leading experts have to say about the Internet of Toys, the new Voice and #AI interfaces, and what brand marketers need to consider addressing Generation Alpha.

Emma Hazan
Global Head of Consumer at Hotwire Global
14:00
How Bumble Changed the Way of Dating

Bumble disrupted the way we did online dating by letting women take over control. In the last couple of years the app was extended to other fields of interhuman connections: Friendships and business contacts.

Louise Troen
International Brand Director at Bumble
14:00
Panel: Startup Economy – Founders And Their Supporters

Founders, VCs, accelerator programs: We want to bring them together on one stage to talk about the learnings they had.

Stefan Rothlehner
Co-Founder at foodora
Benedict Rodenstock
Founder & CEO at ASTUTIA
Gen Sadakane
Co-Founder & Creative Director at EyeEm
14:20
What I Learned About Dating by Running Ohlala
Pia Poppenreiter
Co-Founder & CEO at Ohlala
14:25
Data Privacy: The Impact of GDPR

The General Data Protection Regulation will affect all companies from May 2018 on. We have to talk about the impact of this regulation and are going to have an interesting panel on stage.

Dr. Daniel Michel
Lawyer at Data Law Counsel
14:30
Fireside Chat: How Flixbus Disrupted A Whole Market
Daniel Krauss
Co-Founder & CIO at Flixbus
Daniel Fürg
Founder at 48forward
14:40
Open your eyes for hope – give your heart to innovation: About the impact of beautiful business.

Thimo V. Schmitt-Lord is going to speak about the beauty of impact – how tech pioneers apply innovations to solve humanity’s grand challenges in health and the food crisis to create better life for the rising billions in need.

His favorite quote: “…if you want to be a billionaire, you have to solve a billions people’s problems.”

Thimo V. Schmitt-Lord
Executive Director at Bayer Foundations
15:00
Interhuman Relationships Track

Following two keynotes on Stage 1 we are going to digg deeper into this topic. We will have a keynote about the impact of sex robots on inter human relationships as well as a panel discussion.

Louise Troen
International Brand Director at Bumble
Pia Poppenreiter
Co-Founder & CEO at Ohlala
Kate Davis
Artist & Activist at The Campaign Against Sex Robots
15:00
Actively Inventing Desirable Futures in a time of Exponential Disruption
Marc Buckley
Futurist & Activist
15:15
Panel: How Social Entrepreneurship Can Make A Change

Social entrepreneurship can make a true change. There are so many exciting startups out there that want to solve the problems of humanity – let’s give them a stage!

Marc Buckley
Futurist & Activist
Thimo V. Schmitt-Lord
Executive Director at Bayer Foundations
15:30
Panel: The Future of Work

What does the future of work look like? How will our working environments change and what cultural impact will this have on companies and leadership?

Sophie Jonke
Local Head of ReDi Munich at ReDi School for Digital Integration
Joana-Marie Stolz
Head of Cultural Strategy at Serviceplan Consulting Group
Deepa Gautam-Nigge
SAP Next-Gen Innovation Network Manager at SAP
15:40
Cultural Champions

Today’s leaders have tall orders – they must business results by aligning the vision, mission, and values while creating a culture and spirit that builds courage and profitable results. True leaders create a culture of engagement where team members are confident with their abilities and enthusiastic to contribute.
Successful corporate team building increases employee engagement, boosts company moral, and ensures that your team accomplishes company goals beyond the expected.
We call these “culture champions”. They are people who have the desired behaviours of the culture that the company aspires to and who are visible within the organization.
Find out the key characteristics of culture champions – I will help you to identify and realize them within your own organization…

Uwe Göthert
CEO at Dale Carnegie Germany
15:40
Break
16:00
In 10 Years, No One Will Be A Gym Member Anymore
Ralf Aigner
Country Manager at Gympass Germany
16:15
The Future of Mobility
Sebastian Gundermann
Director Membership & Strategy at ADAC
16:20
The Future of Health Track

What does the future of health look like? What impact will digital technologies, AI and other developments have on our healthcare system? We will have keynotes and a panel discussion to explore this topic.

Arantxa Unda
CEO at Sigesa
Dr. Thomas Rudolf
Managing Partner at Oberender
Dr. Carol Wildhagen
Co-Founder & CEO at Ariana Digital Health
16:45
Future Commerce Track

What does the future of commerce look like? Where and how are we going to buy our stuff in five to ten years? We will have keynotes and panels to explore this topic.

Thomas Pantel
Manager Digital Transformation at TRILUX
Alexander Jonke
Head of Consulting at akom360
Christian Gleich
CEO at FutureInsight
Florian Wolfframm
Vice President Marketing & Offers Germany at PAYBACK
17:50
The Passing

September 28th, 2059. A low-level education influencer, Johnston, takes a room full of fifteen-year-olds through The Passing preparation seminar.

Today they are fifteen; they will turn sixteen tomorrow, leave their concentration schools, become adults and assimilate themselves into a networked society based on influence, personal brand levels and endless shopping.

Tomorrow they will step forward and take part in The Passing.

Marcus John Henry Brown
Founder at MJHB Office for Creative Intelligence
18:30
Closing Ceremony
Daniel Fürg
Founder at 48forward
Richard Gutjahr
Blogger & Journalist
Select date to see events.

Marcus John Henry Brown
Nico Lumma
Michael Gebert
Nico Lumma, Richard Gutjahr, Kaspar Korjus

THANKS TO OUR PARTNERS!

City of Munich
Bayer Foundations
O&R Group
Oberender
Mantro
Dale Carnegie
akom360
Hillert
Hotwire
Futurice
Payback
SAP
Simplify
JustRocket
ASTUTIA
Otto Group Digital Solutions
Design Offices
Cobe
Gympass
IHK
City of Munich
Bayer Foundations
O&R Group
Oberender
Mantro
Dale Carnegie
akom360
Hillert
Hotwire
Futurice
Payback
SAP
Simplify
JustRocket
ASTUTIA
Otto Group Digital Solutions
Design Offices
Cobe
Gympass
IHK