Martin Wild


Chief Innovation Officer

Martin Wild has been Chief Innovation Officer (CINO) of MediaMarktSaturn Retail Group since January 2018. One of the pioneers of digital retail, at the age of 18 he founded the online electronics store Home of Hardware ( in 1997, selling it a decade later to Premiere (now Sky Germany).

He has been on the management of MediaMarktSaturn since 2011. As Vice President Multichannel, he handled the launch of, his subsequent positions including CEO of redcoon.

In his role as Chief Digital Officer he headed the digital strategy and transformation of the entire MediaMarktSaturn Retail Group from 2014 until 2018.